47 Ecommerce Statistics for Online Store Owners in 2025

Oct 6, 2025 • 35 min read

The ecommerce industry has reached massive proportions, with a global value of $6.8 trillion that is expected to reach $8 trillion by 2027. Online retail continues to alter the map of shopping worldwide.

People have embraced online shopping, with 2.77 billion shoppers making purchases on the internet. The growth shows no signs of stopping. Online purchases make up much of retail sales today, and experts predict 21% of all retail transactions will happen online by 2025. The U.S. market's ecommerce sales touched $304.2 billion in 2025's second quarter, making up 16.3% of total sales.

Competition in the space is fierce. More than 28 million ecommerce stores operate globally and compete for customer attention. Amazon leads the pack with 37.6% of all e-commerce sales. Shoppers are active online - 34% buy something at least weekly, and 99% read reviews before they buy.

Shopping on phones has become everyone's preferred choice, with 91% of consumers buying through their smartphones. Mobile commerce will likely drive 62% of all retail sales by 2027.

These numbers give store owners valuable insights to navigate the ever-changing ecommerce world in 2025. Business leaders can spot opportunities, tackle challenges, and build strategies that work in today's digital marketplace by understanding these trends.

Global Ecommerce Sales Will Reach $6.86 Trillion in 2025

Online commerce continues to alter retail maps worldwide. Global ecommerce sales will reach $6.86 trillion in 2025, an 8.37% jump from 2024. This number makes up almost 21% of total retail sales globally. One in every four dollars spent in retail worldwide will come from ecommerce.

Stat overview of global ecommerce sales

Ecommerce has shown steady growth since 2021:

Year	Global ecommerce sales
2021	$4.98 trillion
2022	$5.29 trillion
2023	$5.82 trillion
2024	$6.33 trillion
2025	$6.86 trillion
2026	$7.41 trillion
2027	$7.96 trillion

Ecommerce sales should grow steadily with a compound annual growth rate (CAGR) of 7.8% between 2025-2027. Sales could hit $7.96 trillion by 2027. This growth rate doubles that of physical retail stores.

Why this ecommerce growth matters?

These rising sales numbers show how buying habits have changed. About 3 billion people will shop online by 2025, and user penetration will reach 54.3%. The average revenue per user (ARPU) should hit $1,130. This suggests both more shoppers and higher spending per person.

China, the United States, and Western Europe lead the pack. Together they make up over 80.5% of global ecommerce sales, reaching more than $5.17 trillion in 2025. Seven countries will pass $100 billion in ecommerce sales by 2025. This shows how online retail concentrates in key markets while spreading globally.

Implications for online store owners

Store owners can spot several key opportunities in these numbers. The market keeps growing despite its massive size. Businesses that fine-tune their online presence can grab a piece of this expanding market.

Mobile commerce, sustainability, and customized shopping experiences need strategic investment. North American retailers now embrace green logistics solutions. Asian markets see their social media platforms become shopping destinations.

Economic factors shape ecommerce success by a lot. Markets with strong economic growth often see higher online spending due to better disposable incomes. Store owners should watch economic indicators closely to plan their expansion and marketing moves.

21% of Retail Purchases Will Be Online in 2025

Online shopping takes a bigger piece of the retail pie every year. The retail market will see 21% of all purchases happen online by 2025, setting a new record for market penetration.

Digital commerce growth remains steady. Online retail's share has increased by about 0.32% each year since 2021. EMarketer predicts ecommerce will make up 20.5% of total global retail sales by 2025, up from 19.9% in 2024. The United States Census Bureau shows e-commerce reached 16.3% of total sales in Q2 2025. Sales hit $304.20 billion, growing 1.4% from the previous quarter.

Why this stat is important?

These numbers show a radical alteration in how consumers shop, and business owners need to pay attention. E-commerce grows faster than traditional retail, with online sales jumping 5.3% year-over-year while total retail only grew 3.8%. This trend shows no signs of slowing down. Experts predict online purchases will reach 22.6% of all retail sales by 2027.

Implications for ecommerce strategy

These ecommerce statistics prove digital channels are vital parts of retail strategy, not just optional add-ons. Businesses need an omnichannel presence to capture the growing online market share. Companies that invest in smooth digital experiences see better returns as more consumers shop online. Those who don't adapt risk losing ground to competitors who serve this expanding market better. Traditional retailers must accept new ideas and digitally revolutionize their operations to stay competitive in this evolving market.

2.77 Billion People Will Shop Online in 2025

The world of ecommerce keeps growing at an amazing pace. 2.77 billion people worldwide will shop online in 2025, which represents over 33% of the global population. This number shows how digital commerce has become part of everyday consumer behavior around the world.

Stat overview of global online shoppers

Global online shoppers have increased by 40% in the last five years. Most consumers (60%) now prefer to shop online instead of visiting physical stores. Millennials lead the pack in online shopping—they are 14.3% more likely than other generations to do most of their shopping online.

People shop online more often now. US adults make at least one online purchase every week (37%). This shows how online shopping has become a regular part of consumer life.

Why this matters for ecommerce businesses?

Such a big shopper base creates new opportunities for online retailers. This change in consumer behavior is permanent, not just a passing trend. These 2.77 billion shoppers come from different regions, age groups, and income levels—which creates many market segments to target.

Consumer spending patterns have changed. Even though global consumer sentiment remains lower than pre-2020 levels, spending continues to rise. This shows that ecommerce remains strong whatever the economic situation.

How to make use of this ecommerce data?

Online store owners can use these statistics to their advantage through several key approaches:

Prioritize mobile experiences - Mobile wallets handle half of global ecommerce transactions now.
Welcome multiple channels - Customers naturally switch between online, mobile, and in-store shopping and expect the same experience everywhere
Focus on customization - More than half of customers want personalized experiences from brands

Understanding regional differences is vital as growth patterns vary in different markets. To cite an instance, Southeast Asia, India, and Latin America show stronger ecommerce growth because of mobile-first adoption and better logistics networks.

Mobile Ecommerce Sales Will Hit $2.51 Trillion

Smartphones now guide shopping behavior for consumers worldwide. Mobile ecommerce sales will reach $2.51 trillion in 2025. These sales will make up about 59% of all global ecommerce sales.

Mobile ecommerce statistics for 2025

The mobile commerce sector keeps growing rapidly. M-commerce gets more and thus encourages more global ecommerce sales at 57%. Experts predict this number will climb to 59% by year-end. U.S. mobile retail ecommerce sales should hit $564 billion in 2024 and reach $710 billion in 2025.

South Korea stands out with 75% of online sales happening through mobile devices. Notwithstanding that, each region shows different patterns. U.S. mobile commerce makes up 44% of online sales. This number jumps to almost 50% during major events like Prime Day.

Why mobile ecommerce is growing?

Multiple factors propel this remarkable development. Technology has made mobile shopping easier through faster networks. 5G subscriptions should reach 1.7 billion globally by 2025. Digital wallets have simplified payments and now handle 49-56% of online transactions worldwide.

Shopping habits have changed dramatically. About 72.9% of people will buy through mobile by 2024. Smartphones have become the go-to browsing device for 75% of ecommerce website visits. App-based shopping delivers substantially better results than mobile websites. The conversion rates are three times higher.

One company towers above all others in online retail. Amazon commands 37.6% of the U.S. ecommerce market share in 2023. This puts them nowhere near their closest competitors, Walmart (6.4%) and Apple (3.6%).

Amazon ecommerce stats

Amazon's success goes well beyond simple percentages. Their U.S. operations brought in over $356 billion in sales in 2022. Web sales should reach $447.50 billion in 2024. The company will capture 40.4% of U.S. retail ecommerce sales by 2024, reaching about $491.65 billion. Despite this massive digital presence, Amazon makes up just 6.6% of total U.S. retail sales.

Why Amazon dominates?

Multiple factors drive Amazon's continued leadership. Their Prime membership program has attracted roughly 148 million Americans, which creates exceptional customer loyalty. The company's logistics network has grown from just six fulfillment centers to hundreds nationwide, enabling faster deliveries than competitors. Their marketplace model lets third-party sellers handle 55% of goods sold, which expands product selection dramatically. Smart forecasting algorithms make sure products sit in the right locations.

There Are Over 28 Million Ecommerce Sites Worldwide

The digital world has hit record-breaking numbers with over 28 million ecommerce sites worldwide fighting for customer attention. The US market alone has about 1.8 million online retailers.

Ecommerce site statistics

Online retail keeps growing stronger, making up 14.1% of global retail sales in 2019. Experts predict this number will reach 22% by 2023. These numbers show that digital commerce isn't just a passing trend - it's reshaping the retail scene permanently.

Why is competition increasing?

Many factors drive this competitive surge. We noticed a dramatic change in how people shop, as they switched from stores to online platforms. This shift opened doors for new businesses to enter the market. Modern ecommerce platforms now offer complete software solutions that make selling easier, which helps new entrepreneurs start their ventures.

B2B Ecommerce Market Will Reach $32.11 Trillion

B2B transactions dominate the digital commerce landscape, yet consumer retail often gets more attention in everyday discussions. The global B2B ecommerce market will hit an impressive $32.11 trillion in 2025, making B2C numbers look small in comparison.

B2B ecommerce market size

The B2B ecommerce sector makes up 80% of global ecommerce value. This market grows at a 14.5% CAGR and experts project it to reach $61.9 trillion by 2030. B2B ecommerce captures 70% of the 2025 transaction value across Asia. North America shows the strongest momentum with 17.2% CAGR. Marketplace sales now make up 65% of B2B activity, while cross-border deals represent 44% of the market.

Why B2B ecommerce is booming?

Multiple factors stimulate this remarkable growth. We witnessed digital transformation speed up as over 90% of B2B companies adopted virtual sales models since 2020. Customer priorities continue to evolve - 35% of decision-makers now rate B2B ecommerce as their most effective sales channel, ahead of in-person sales at 26%. Technology plays a significant role through automation, AI-based personalization, and decentralized payment systems that drive market expansion.

Opportunities for B2B sellers

B2B marketplaces are a great way to get a broader market reach without relying on local distributors. Hybrid sales models that blend remote and in-person interactions deliver results. 57% of market leaders use these approaches. Manufacturing holds the largest share at 24% of B2B ecommerce. Healthcare and life sciences show promising growth potential with a 21.1% CAGR expected through 2030.

Social Commerce Will Be Worth $2.9 Trillion by 2026

Social media platforms have transformed from social interaction hubs into powerful sales channels. The global social commerce market will reach a remarkable $2.9 trillion by 2026. This cements its position as a vital element in retail strategy.

Social commerce stands at $1.16 trillion in 2024 and grows 36.4% yearly. This growth surpasses traditional retail channels in major markets worldwide. U.S. social commerce sales hit $71.62 billion in 2024 and will exceed $100 billion in 2026. The Asia Pacific region leads with 71.6% market share. We see this growth mainly through platforms like WeChat and Taobao.

More than five billion people used social media platforms in 2024. Last year, 64% of users bought products through social commerce. These platforms create exceptional product discovery opportunities. TikTok users stumbled upon new products 59% of the time without looking for them. Gen Z shops twice as much through social influencers compared to other consumers.

Over 60% of Shoppers Prefer Mobile-Friendly Sites

Research shows that over 60% of US adults can't imagine online shopping without their mobile devices. This trend shapes how people buy online and what makes them click "purchase."

Mobile optimization stats

Smartphones now generate 78% of all ecommerce traffic and make up 68% of retail website orders worldwide. The numbers keep climbing - experts predict mobile visits will reach 77% of retail site traffic globally by 2025. Desktop conversion rates still lead at 4.81% while mobile sits at 2.25%.

Why mobile UX matters?

Bad mobile experiences hurt sales badly. Mobile websites see 85.65% cart abandonment, much higher than the 69.57% average on all devices. Slow pages make things worse. Bounce rates jump 32% with 1-3 second load times and hit 90% at 5 seconds. Search engines see these high bounce rates as red flags that hurt your rankings.

99% of Shoppers Check Reviews Before Buying

Customer reviews are the lifeblood of trust in online shopping. An overwhelming 99.9% of consumers read reviews before they buy anything. This shows how social proof has become crucial to digital shopping.

Review behavior statistics

93% of users say online reviews affect their buying decisions directly. 49% trust these reviews just as much as recommendations from friends and family. What's interesting is that 82% of consumers actively look for negative reviews to get a complete picture. 51% of shoppers want reviews with photos. Visual evidence makes reviews more credible.

Why reviews influence ecommerce sales

Reviews serve as powerful social proof that reduces risk in online buying. 74% of consumers trust companies more because of reviews. Reviews give buyers real insights about products that marketing materials can't match. Most importantly, products with at least five reviews are 270% more likely to sell than those without any.

52% of Shoppers Buy Internationally

Global retail has altered the map as shoppers look beyond their local stores to buy products worldwide. A Statista study shows that 52% of global online shoppers now buy from overseas retailers. This shift shows how shopping habits have become international.

Cross-border ecommerce stats

The cross-border B2C ecommerce market hit USD 1.51 trillion in 2024. Experts predict a remarkable 21% yearly growth through 2033, and this is a big deal as it means that USD 9.96 trillion. Trust plays a key role - 61% of buyers see overseas sellers as reliable. Shopping confidence varies between countries. Chinese consumers lead the pack with 99% feeling comfortable buying internationally, while 87% of US shoppers share this comfort level.

Why global reach is significant?

Online store owners get significant benefits from going international. We reduced risks from single-market economic changes and currency swings. Different regions show unique payment priorities. To name just one example, 83% of Indonesian buyers choose digital payments for international purchases. Learning about these regional priorities matters more than ever. Markets like India, Vietnam, Indonesia, and the Philippines now lead the growth charts.

70% of Carts Are Abandoned Before Purchase

Shopping cart abandonment remains a major hurdle for e-commerce conversion rates. Research across 50 different studies shows that 70.22% of online shopping carts are abandoned before customers complete their purchase. This results in yearly lost sales of approximately USD 18.00 billion.

Cart abandonment statistics

Different devices show varying abandonment patterns. Desktop users leave their carts 69.04% of the time, while tablet users abandon at 68.55%. Mobile users show the highest rate at 75.5%. Location plays a big role too. The Middle East and Africa top the list at 93%, with Asia Pacific following at 87%, and North America at 76%.

Why shoppers abandon carts?

All but one of these shoppers are more than just browsing. Here's what makes them leave:

Extra costs too high (shipping, taxes, fees) - 39%
Slow delivery times - 21%
Security concerns - 19%
Mandatory account creation - 19%
Complicated checkout process - 18%

Ad Spend by Top Ecommerce Brands Reaches $3.5 Billion

Top ecommerce platforms have sharply grown their marketing investments. Leading ecommerce brands' advertising costs will reach $3.5 billion in 2025. This growth shows the fierce competition for customer attention in today's digital marketplace.

Ecommerce advertising statistics

Amazon leads the pack as its advertising costs reached $20.6 billion in 2022 - double what it spent in 2020. Alibaba Group's ad spending tripled during this time. Mercado Libre boosted its marketing budget by over two-thirds to $1.3 billion. Chinese multinational companies now spend over 38% of their total digital ad budget on ecommerce channels.

Why ad spend matters?

The digital marketing scene has changed how companies spend their money. Brands used to spend 35% or more on branded search terms and past customer retargeting. Now, some put just 5% into loyalty campaigns. This switch to finding new customers shows a growing focus on growth and conversion. Online retailers now use three digital advertising channels on average. Search engines remain popular with 92% of retailers using them.

Buy Now Pay Later Transactions Hit $133 Billion

Buy Now Pay Later (BNPL) services have become a game-changing force in payment innovation. The transactions will reach $133 billion in 2025. The global BNPL market shows promising growth and should hit $450 billion by 2026. Experts predict this number could soar to $3.27 trillion by 2030.

BNPL ecommerce stats

Online purchases through BNPL make up 5% of all transactions, and analysts expect this number to reach 7% by 2026. The service has caught on quickly, with 60% of shoppers trying BNPL services. The data shows 46% of these customers are making active payments through these platforms. Millennials stand out as the biggest users at 43%, while Gen Z follows at 9%. Small purchases under $100 see the highest adoption rate, where 80% of users choose BNPL over credit cards.

BNPL's success stems from three key advantages. The platform offers quick approval without checking credit scores. Users can split payments into interest-free installments if they pay on time. The service also removes typical financing hurdles like complex terms and high fees. Merchants benefit too - they see up to 14% more revenue and 20% bigger shopping carts. Research shows 4 in 10 BNPL users will skip or postpone buying if they can't use this payment option.

40% of U.S. Shoppers Use Live Commerce

Live shopping has become a game-changing channel for online retailers. 40% of U.S. shoppers now take part in live commerce events. This new format combines entertainment with shopping effectively.

Live commerce statistics

U.S. livestream commerce reached $50 billion in sales in 2023. Experts predict a 36% growth by 2026. These numbers suggest live shopping will make up more than 5% of all North American e-commerce sales. The trend shows strong adoption rates, with 83% of Gen Z consumers already choosing this shopping format.

Why live shopping is growing?

Live commerce's popularity comes from its interactive nature. Research shows 73% of consumers are more likely to buy products after watching a live shopping event. The real-time connection makes a difference—82% of consumers like to interact with hosts during these events. AI and AR technologies enhance the shopping experience. Major platforms like TikTok, Instagram, and Facebook have added live shopping features to meet this growing demand.

Ecommerce Fraud Losses Expected to Hit $48 Billion

The remarkable growth of online retail has brought a concerning rise in security threats. Global losses from ecommerce fraud will reach $48 billion in 2025, which creates major challenges for online businesses of all sizes.

Ecommerce fraud statistics

Fraud continues to evolve faster than ever, and merchants now report over 1,200 fraud attacks monthly in 2022. First-party fraud has become a serious issue as actual customers make purchases with no intention to pay. BNPL fraud alone will exceed $2 billion globally. AI-powered fraud presents another major threat that worries 91% of merchants. Security inspections reveal that 64% of ecommerce sites contain malicious, suspicious, or concerning security issues.

Why fraud prevention is critical?

Fraud costs go way beyond the initial loss. Businesses lose $4.61 in total costs for every $1 of fraud. These costs include chargeback expenses, operational disruptions, and damage to reputation. Companies without strong prevention measures face several risks:

Customer churn affects 63% of businesses.
Decreased conversion rates hit 64% of companies.
Regulatory penalties for non-compliance.

Subscription Ecommerce Will Surpass $450 Billion

The subscription economy continues to alter the map of ecommerce. Global subscription markets will exceed $450 billion in 2025. The current value stands at $492.34 billion in 2024, and experts predict it will reach $1.51 trillion by 2033. This represents a steady 13.3% CAGR.

Subscription ecommerce stats

North America leads the subscription market with a dominant 38.2% share. B2B services generate 55.2% of revenue, while fixed subscriptions make up 48.1% of the market. Software & technology (SaaS) shows remarkable potential with a 15.8% CAGR through 2033. The younger generation embraces this trend - millennials have more active subscriptions than other age groups. Statistics show 70% of people aged 18-44 subscribe to multiple services.

Why subscriptions are rising?

Several key factors propel development in the subscription sector:

Modern digital payment systems enable smooth transactions.
Customers prefer automated services with flexibility.
Companies benefit from predictable revenue that boosts business value.
Customer acquisition costs are nowhere near traditional retail models.

Augmented Reality Is Used by 32% of Shoppers

AR technology has changed from a novelty to become a mainstream shopping tool. 32% of shoppers now use AR to visualize products before buying. The global AR e-commerce market hit $5.87 billion in 2024. Experts project this number will soar to $38.54 billion by 2030, with a remarkable 35.8% CAGR.

AR ecommerce statistics

AR shopping experiences create 200% more participation than their non-AR alternatives. 61% of consumers now choose retailers that provide AR features. The technology proves its worth as 98% of AR users say it helps them decide what to buy. Retailers recognize this shift and 80% of them plan to add AR to boost customer experience by 2025.

Why AR boosts shopping?

AR makes a huge difference in sales numbers. Shopify data shows products with 3D/AR content achieve 94% higher conversion rates. Customers make smarter choices, which reduces return rates by 40%. These benefits resonate with shoppers - 71% of consumers say they would shop more often if AR was accessible to more people.

Comparison Table

Global Ecommerce Sales	$6.86T (2025)	7.8%	China, US, Western Europe (80.5%)	54.3% user penetration
Retail Online Purchases	21% (2025)	0.32% annually	US: 16.3% of total sales	5.3% YoY growth
Online Shoppers	2.77B (2025)	40% over 5 years	60% prefer online shopping	37% shop weekly online
Mobile Ecommerce	$2.51T	59% of ecommerce sales	South Korea: 75% of online sales	72.9% mobile shoppers by 2024
Amazon Market Share	37.6% of US market	N/A	Walmart: 6.4%, Apple: 3.6%	$356B in US sales (2022)
Global Ecommerce Sites	28M+	N/A	1.8M in US	14.1% of retail sales
B2B Ecommerce	$32.11T (2025)	14.5%	Asia: 70% of transactions	80% of total ecommerce
Social Commerce	$2.9T (2026)	36.4%	Asia Pacific: 71.6%	64% made social purchases
Mobile-Friendly Sites	60%+ preference	N/A	78% of ecommerce traffic	85.65% mobile cart abandonment
Review Checking	99% of shoppers	N/A	93% influenced by reviews	82% seek negative reviews
Cart Abandonment	70.22% average	N/A	Mobile: 75.5%	$18B annual lost sales
Ad Spend	$3.5B (2025)	N/A	Chinese firms: 38% of digital spend	92% use search engines
BNPL Transactions	$133B (2025)	Growing to $3.27T by 2030	Millennials: 43% adoption	14% revenue increase
Live Commerce	40% US adoption	36% by 2026	Gen Z: 83% adoption	73% increased purchase likelihood
Ecommerce Fraud	$48B (2025)	N/A	1,200 attacks monthly	$4.61 lost per $1 fraud
Subscription Ecommerce	$450B+ (2025)	13.3%	North America: 38.2%	B2B: 55.2% of revenue
AR Shopping	32% adoption	35.8%	61% prefer AR retailers	94% higher conversion rates

Conclusion

The global ecommerce market shows incredible growth potential through 2025 and beyond. Statistics reveal a projected market of $6.86 trillion, with 2.77 billion online shoppers worldwide. These numbers paint a vivid picture of the digital world's expansion.

Mobile commerce serves as the lifeblood of this growth. It generates $2.51 trillion in sales and drives 78% of all ecommerce traffic. Online store owners need responsive design and smooth mobile experiences because consumers prefer shopping from smartphones over desktops.

Shopping patterns change faster in all market segments. Social commerce will hit $2.9 trillion by 2026. Subscription models will exceed $450 billion. AR technology now shapes 32% of shoppers' buying experiences. People shop more internationally, with 52% of global shoppers buying from foreign markets.

Trust plays a vital role in the buying process. Almost every shopper (99%) reads reviews before buying. Cart abandonment remains high at 70%. Smart retailers tackle these issues with clear pricing, simple checkout steps, and genuine customer feedback.

The market faces significant hurdles alongside its opportunities. Fraud losses could reach $48 billion by 2025, which demands reliable security systems. More than 28 million ecommerce sites compete for buyers' attention. Amazon leads the pack with a 37.6% U.S. market share.

Store owners must adapt to these changing trends quickly. Businesses will succeed despite fierce competition if they optimize for mobile, offer BNPL options, use AR for products, and build customer trust through authentic reviews. These statistics offer more than market insights - they provide a blueprint to make strategic choices in our evolving digital retail space..